The 139th Canton Fair represents a significant milestone for China‘s export-oriented manufacturing sector. The second phase of the fair, focusing on “Quality Living,“ is expected to host over 10,000 exhibitors, with more than 3,100 enterprises recognized as high-tech, specialized, and innovative champions — an increase of approximately 7.5 percent from the previous session. Green building materials, smart home solutions, and innovative construction products will take center stage as Chinese manufacturers showcase their latest advancements in design and technology.
WJ-WAY JOY’s exhibition booth will feature three dedicated product zones. The Plywood Series zone will display the company‘s signature 3-Ply Yellow Shuttering Panel, engineered to EN 13986:2004 + A1:2015 standards with 100% New Zealand Radiata Pine core and waterproof resin coating. The Formwork System zone will present durable and adjustable steel and aluminum props designed for concrete support in residential, commercial, and infrastructure projects. The WPC Series zone will highlight eco-friendly wood-plastic composite wall panels, a rapidly growing category as architects increasingly choose WPC materials for projects seeking LEED certification and sustainable building standards.
The Canton Fair has long served as a vital gateway for Chinese building material suppliers to connect with global buyers. In the first quarter of 2026, China‘s total goods import and export volume reached 11.84 trillion yuan, with exports growing 11.9 percent year-on-year. High-tech, high-value-added, and green, low-carbon products demonstrated particularly strong export performance. The building materials and furniture section of the fair has attracted substantial international attention, with buyers from Southeast Asia, the Middle East, Australia, and Africa actively seeking reliable Chinese suppliers.
Beyond product displays, WJ-WAY JOY will emphasize its differentiated value proposition as a comprehensive supply chain service provider. The company offers end-to-end support including factory auditing, product comparison, cost analysis, quality inspection, and after-sales tracking — a model increasingly recognized as essential in the evolving global trade landscape. Industry experts note that China‘s building materials sector is transitioning from “product export“ to “supply chain export,“ requiring integrated service capabilities beyond traditional trading models.
The company invites all fair attendees to visit its booth for product demonstrations, technical consultations, and partnership discussions. With eight years of industry experience and a track record spanning over 50 countries, WJ-WAY JOY is well-positioned to help international buyers navigate China‘s complex manufacturing landscape and find reliable, cost-effective building material solutions.
